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https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/
Oct 19, 2019 · What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector. Email marketers often ask "how do our campaigns compare"?They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector.
https://www.campaignmonitor.com/blog/email-marketing/2019/05/making-sense-email-bounce-rates/
May 09, 2019 · How do I reduce email bounce rate? Now that we’ve covered why email addresses bounce, you’re probably asking yourself if you can do anything to prevent high bounce rates. Although there are some aspects of email delivery that are out of your control, there are still plenty of things you can do to make sure you have a low bounce rate.
https://linchpinseo.com/email-marketing-benchmarks-industry/
Dec 04, 2019 · Have you ever wondered how your industry compares to others in regards to email marketing benchmarks? Our clients who are embarking on email marketing campaigns often ask us what they can expect for an average email open rate, CTR, unsubscribe rate, and bounce rate. Our typical response is that those email metrics vary by industry.
https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/
Dec 18, 2018 · And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of email marketing statistics every marketer needs to know. Plus, we’ve added an additional 10 stats you need to know to prepare for 2019.
https://www.barilliance.com/email-marketing-statistics/
This "new" click through rate is called click to open rate, or CTOR. CTOR is a narrower metric which focuses on the quality of the email body, and controls for outside variables such as subject line and delivery.
https://mailchimp.com/resources/email-marketing-benchmarks/
Average email campaign stats of Mailchimp customers by industry. There are a lot of numbers in Mailchimp’s reports on email and marketing automation, but you might be wondering how your stats compare to others in the same industry.What kind of open rates should companies like yours expect?
https://www.outboundengine.com/blog/understanding-email-deliverability-inbox-rates-and-bounce-rates/
In short, email deliverability rate (or acceptance rate) is the success rate an email marketer has in getting an email delivered to a person’s email address. To find out the deliverability rate of your email marketing, you simply take the number of emails delivered and divide it by the number that were sent.
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