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http://www.dpvgroup.com/wp-content/uploads/2009/11/1988-A-Business-is-a-VDS-McK-Staff-Ppr.pdf
https://www.semanticscholar.org/paper/The-Value-Creation-Process-in-Customer-Relationship-Payne/151804227e987aca6160ac777845cc56e8ab9204
The Value Creation Process in Customer Relationship Management @inproceedings{PayneTheVC, title={The Value Creation Process in Customer Relationship Management}, author={Adrian Payne} } …
https://faracididattica.files.wordpress.com/2012/01/deva00.pdf
The paper, “A business is a value delivery system,’’ emphasizes the importance of a clear, well-articulated “value proposition” for each targeted market segment—that is, a simple statement of the benefits that the company intends to provide to each segment, along with
https://www.forbes.com/2002/02/07/0204mckinsey.html
Feb 07, 2002 · The McKinsey Quarterly makes ... value of business products--and thus what it would take to induce prospective customers to switch. "A Business Is A Value Delivery System…
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-business-system
Jun 01, 2009 · Business strategy involves an integrated set of actions designed to help companies gain sustainable advantage over competitors. The business system is a framework that allows a company to formulate the set of actions most likely to achieve this advantage. First introduced in a McKinsey staff paper in 1980, 1
https://searchcio.techtarget.com/definition/value-proposition-VP
The phrase "value proposition" is credited to Michael Lanning and Edward Michaels, who first used the term in a 1988 staff paper for the consulting firm McKinsey & Co. In the paper, "A business is a value delivery system," the authors define value proposition as "a clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will …
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