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https://adespresso.com/guides/facebook-ads-optimization/delivery-placements/
Facebook ad delivery optimization follows a simple logic: You should always optimize your Facebook ad delivery for the final goal. Most of the time, it means Conversions . Whenever you optimize your ad delivery for impressions, Facebook will do its best to deliver your ad to the maximum number of people for as many times as possible for your ...
https://www.facebook.com/business/help/1858095597758035
The Facebook Business Help Center help you find answers to your advertising questions and get fixes, tips, guides and support. ... Optimization. Facebook Attribution. Events. Offline Conversions App Events Facebook Pixel. ... Optimize Ad Delivery. SORRY, THIS PAGE ISN'T AVAILABLE.
https://www.facebook.com/business/help/355670007911605
When you make your “Optimization for Ad Delivery” choice for an ad set, you're telling us to get you as many/much of that result as efficiently as possible. For example, if you optimize for link clicks, your ads are targeted to people in your audience who are most likely to click the ads' links.
https://adespresso.com/guides/facebook-ads-optimization/
Facebook Ad Optimization: Delivery and Placements. If your advertising goal is to get the maximum amount of results at the lowest cost possible (which it probably is), you also need to know everything about Facebook ads’ delivery and placements optimization. Do you want to be in charge of how and when your ads get shown to your target audiences?
https://business.facebook.com/business/help/1652152451509276
Keep in mind that Facebook's delivery system is trying to show your ads to the people most likely to get you the result you're optimizing for no matter how broad your targeting is. Because of this, ill-informed targeting choices that restrict our delivery system could end up hurting performance rather than helping it.
https://www.socialmediaexaminer.com/how-to-use-the-facebook-split-testing-feature-for-ads/
Apr 24, 2017 · Select which variable to test in your Facebook campaign. Once you select a variable to experiment with, you need to decide what you want to test in that variable.Let’s look at your options for each variable. Delivery Optimization. A delivery optimization split test lets you test different delivery options and bids.So if you want to know whether optimizing for link clicks or conversions ...Author: Jacob Baadsgaard
https://developers.facebook.com/docs/marketing-api/guides/split-testing
Split Testing. Test different advertising strategies on mutually exclusive audiences to see what works. The API automates audience division, ensures no overlap between groups and helps you to test different variables. Test the impact of different audience types, delivery optimization techniques, ad placements, ad creative, budgets and more.
https://business.facebook.com/business/help/138838180128488
Ad Delivery & Optimization. BASICS. About ad delivery About the delivery system: Optimization Learning phase Ad auctions Pacing Placements ... Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook for Business Page.
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