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https://searchcio.techtarget.com/definition/value-proposition-VP
value proposition (VP): A value proposition (VP) is a statement that clearly identifies what benefits a customer will receive by purchasing a particular product or service from a particular vendor.
https://adamhartung.com/value-proposition-more-successful-than-value-delivery-system/
Apr 25, 2018 · This is not how most companies do strategy. Most try to figure out one thing they are good at, then optimize it. They examine their Value Delivery System, focus all their attention on it, and entirely lose track of their Value Proposition. They keep optimizing the old Value Delivery System long after the market has shifted.
https://www.researchgate.net/publication/268370501_The_Value_Proposition_Concept_in_Marketing_How_Customers_Perceive_the_Value_Delivered_by_Firms_-_A_Study_of_Customer_Perspectives_on_Supermarkets_in_Southampton_in_the_United_Kingdom
The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms – A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom
http://www.dpvgroup.com/concepts/overview/take-action-the-value-delivery-system/
Taking Action: The Value Delivery System – But the business must also design and determine, in great detail, exactly how these resulting experiences can and should be delivered – profitably. Managers therefore learn to design/redesign their business model, now conceived as a system to profitably deliver (both to Provide and to Communicate) a specific Value Proposition.
https://www.investopedia.com/terms/v/valueproposition.asp
Jun 25, 2019 · Value proposition refers to a business or marketing statement that a company uses to summarize why a consumer should buy a product or use a service . …
https://www.rwjf.org/en/library/research/2015/04/the-value-proposition-of-retail-clinics.html
Apr 21, 2015 · This report from Manatt Health, a business advisory health care practice, examines the potential value proposition of retail clinics in building a Culture of Health in the United States. The authors were guided by an advisory committee and informed by published research and interviews with 20 retail clinic experts and stakeholders.
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