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https://www.researchgate.net/publication/235361043_The_service_experience_as_theater
In depicting the service experience as theater, we have assumed that the sociological concepts of dramaturgy can be fully applied to services. This assumption is a mild one.
https://www.coursehero.com/file/p4k23g7p/2-5-2-Service-Encounter-Stage-c-Theater-as-a-Metaphor-for-Service-Delivery-All/
2 5 2 Service Encounter Stage c Theater as a Metaphor for Service Delivery All from SPD 4461 at The Hong Kong Polytechnic University
https://www.researchgate.net/publication/288116226_Service_theater_An_analytical_framework_for_services_marketing
Concentrating on the service industry, the theater metaphor is helpful for describing and analyzing service performance (Grove & Fisk, 2001). Actors can be thought of as the employees serving the ...
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