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https://www.repsly.com/blog/consumer-goods/everything-you-need-to-know-about-product-distribution
Let’s get technical. Distribution entails making a product available for purchase by dispersing it through the market. It involves transportation, packaging, and delivery. Distribution is fundamental to a company’s sales. A distributor is defined as someone who purchases products, stores them,...
https://bizfluent.com/facts-6974700-product-delivery-strategy.html
Nov 15, 2019 · Your product delivery strategy is an approach to fulfilling customer orders. It will usually involve a decision of whether to manufacture as orders arrive or keep inventory on hand. It also requires delivery logistics whether you self-deliver, use a third-party carrier or work with a distributor.
http://www.marketingmo.com/strategic-planning/getting-distribution-for-your-new-product/
And that means entrepreneurs shouldn’t pin their company’s hopes on a single distribution partner. The smart move is to create a plan to target multiple distribution partners in multiple areas. Step 1 – Decide on Distribution Types. Most products can be delivered through multiple channel types. Betting on one type of channel is extremely risky.
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