Industry Standard Email Delivery Rates

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How do you compare? 2019 email marketing statistics ...

    https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/
    Oct 19, 2019 · Read the best email statistics sources to benchmark your email campaigns in your industry sector. Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector.

Email Open Rate Benchmarks 2019: Understanding Email ...

    https://www.liveclicker.com/2019/05/06/email-open-rate-benchmarks-report/
    May 06, 2019 · Email Open Rate Benchmarks. Take a moment and go check your marketing team’s email open rate. Got it? Now compare that to the email open rate benchmark for all industries: 17.92%. How does your marketing program compare? The complete benchmarks report lists email open rate benchmarks down to the individual industry.

2020 Email Marketing ROI Statistics: Open Rate to Revenue

    https://www.barilliance.com/email-marketing-statistics/
    The standard definition of email click through rate (CTR) is to take the total number of visitors who clicked through on the email (usually a link within the email to a website page) divided by the total number of sent emails. However, recently another form of CTR is gaining popularity.

Current Email Marketing Benchmarks Segmented By Industry ...

    https://linchpinseo.com/email-marketing-benchmarks-industry/
    Dec 04, 2019 · Average Open Rate: If the user opened the email. Average Unsub Rate: The rate at which users unsubscribe from your email communication. Average Bounce Rate: This is the average of soft and hard bounces reported in the data. This was broken out by hard bounces and soft bounces.

Making Sense of Email Bounce Rates (2019 Update ...

    https://www.campaignmonitor.com/blog/email-marketing/2019/05/making-sense-email-bounce-rates/
    May 09, 2019 · For example, the average bounce rate for the retail industry was as low as 0.69% according to original Campaign Monitor research. Advertising and marketing agencies had a higher (but still healthy) bounce rate of 1.29%. While it’s good to know the average bounce rate among all industries…

Email Marketing Benchmarks - MailChimp

    https://mailchimp.com/resources/email-marketing-benchmarks/
    Here’s what standard click rates look like: Hobbies have the highest click rate, which is 5.01%. Media and publishing emails see the second highest click rate, at 4.62%. Government comes in third, with a 3.99% click rate. The average click rate for all industries we looked at is 2.62%.

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