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https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/
Oct 19, 2019 · What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector. Email marketers often ask "how do our campaigns compare"?They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector.
https://www.barilliance.com/email-marketing-statistics/
The standard definition of email click through rate (CTR) is to take the total number of visitors who clicked through on the email (usually a link within the email to a website page) divided by the total number of sent emails. However, recently another form of CTR is gaining popularity.
https://www.liveclicker.com/2019/05/06/email-open-rate-benchmarks-report/
May 06, 2019 · Email Open Rate Benchmarks. Take a moment and go check your marketing team’s email open rate. Got it? Now compare that to the email open rate benchmark for all industries: 17.92%. How does your marketing program compare? The complete benchmarks report lists email open rate benchmarks down to the individual industry.
https://linchpinseo.com/email-marketing-benchmarks-industry/
Dec 04, 2019 · Have you ever wondered how your industry compares to others in regards to email marketing benchmarks? Our clients who are embarking on email marketing campaigns often ask us what they can expect for an average email open rate, CTR, unsubscribe rate, and bounce rate. Our typical response is that those email metrics vary by industry.
https://www.campaignmonitor.com/blog/email-marketing/2019/05/making-sense-email-bounce-rates/
May 09, 2019 · The benchmark for bounces is less than 2%. Anything above a 2% bounce rate for your email campaign is worthy of your attention. If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve. While these are the average bounce rates,...
https://mailchimp.com/resources/email-marketing-benchmarks/
Here’s what standard click rates look like: Hobbies have the highest click rate, which is 5.01%. Media and publishing emails see the second highest click rate, at 4.62%. Government comes in third, with a 3.99% click rate. The average click rate for all industries we looked at is 2.62%.
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