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https://bizfluent.com/facts-6805212-importance-service-marketing.html
Service marketing is all about relationships, even more so than other types of marketing. Effective service marketing is important because, without it, service providers would not attract and retain customers. Service marketing falls into two categories: business to business (B2B) and business to consumer (B2C).
https://www.managementstudyguide.com/services-marketing.htm
Importance of Marketing of Services. Given the intangibility of services, marketing them becomes a particularly challenging and yet extremely important task. A key differentiator: Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers.
https://www.linkedin.com/pulse/important-service-delivery-support-kumar-chetan
Jul 15, 2015 · Creating a work environment where customer service is important can lead to improved employee morale, according to the Marketing Sphere website. Employees who are …
https://courses.lumenlearning.com/boundless-marketing/chapter/the-importance-of-services/
The Importance of Services. ... Service marketing management oversees the implementation of marketing programs, while metrics measure their effectiveness and performance. ... An offering is a package consisting of different proportions of a physical product, service, advice, delivery, and the costs. Drawing on contingency theory, an idea ...
https://smartamarketing.wordpress.com/2014/03/07/managing-internal-marketing-for-better-service-delivery-part-1/
Mar 07, 2014 · The internal marketing concept states that the internal market of employees is best motivated for service-mindedness and customer-oriented performance by an active, marketing like approach, where a variety of activities are used internally in an active, marketing like and coordinated way. The need for internal marketing is certainly not new.
https://globaljournals.org/GJMBR_Volume11/10-The-Role-Of-Service-Marketing-Mix-And-Its.pdf
communicative efforts and service delivery. But they have not tried to consider all the people needs. Generally, the service organizations are different from manufacturing occupations in many cases. Also, a various way is needed to plan and execute marketing strategies. So, the service marketing mix as 7p is used to consider the service marketing.
https://www.slideshare.net/searchanandu/services-marketing-34795142
May 17, 2014 · Service Delivery The Service delivery is one of the important components of service. Service delivery is of great importance to the customer’s overall perception about the quality of service. The service provider should give due consideration to the way service is rendered to customers.
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