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https://www.bartleby.com/essay/The-Nature-and-Importance-of-Marketing-Channels-PKURTJ4K6ZZA
Oct 07, 2012 · The Nature and Importance of Marketing Channels Few producers sell their goods directly to the final users. Instead, most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)—a set of …
https://www.marketing91.com/how-value-delivery-changed-time/
Dec 30, 2017 · 1) Choosing which value is most important to customers . Today in the value delivery process, the customer is at the center of attention and the products and services are designed keeping the customer in mind. Thus the value delivery process is correct from the start wherein the product itself is chosen based on its value to the customer. The products which are not valuable are phased out …
https://tristanjeremy.wordpress.com/2011/01/04/the-importance-of-marketing-channels-and-distribution-channels/
Jan 04, 2011 · Marketing channels allow producers to realize the benefits that only larger organizations may be able to support. Each channel intermediary provides value that is very much needed for a marketing channel to operate successfully. In order for a marketing channel to successfully run each channel members must effectively execute their parts well.
http://www.economicsdiscussion.net/marketing-2/marketing-communication-meaning-purpose-role-process-and-strategies/31623
A good communication strategy builds channels that help the firm absorb information from the environment especially the national environment, enable it to ‘process’ the absorbed information within the organisation in such a way it can offer a unique delivered value to customers and finally communicate this value added to them in a manner ...
https://www.ukessays.com/essays/marketing/importance-of-distribution-channels-marketing-essay.php
Channels of distribution: – means a process through which the products are transferred from the producers to the ultimate consumers. It also known as marketing channels. The channels members such as merchants agents wholesalers and retailers are middlemen in distribution and they perform all marketing functions.
https://courses.lumenlearning.com/boundless-marketing/chapter/marketing-channels-in-the-supply-chain/
marketing channels: A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.
https://www.quora.com/What-are-marketing-channels-What-is-the-importance-of-marketing-channels
May 10, 2016 · Marketing channels are important because: simply by knowing the types of marketing channels available, a marketer will know the different ways in which they can market a business to the world. they help marketers to prioritize their efforts.
https://www.marketing91.com/marketing-channels/
Aug 23, 2018 · Another aspect in the importance of Marketing Channels is that the middlemen perform the function of promoting the goods of the manufacturer by planning and designing their own sales incentive and customer loyalty programs to attain their sales targets and increased market share objectives. This ultimately works for the benefit of the manufacturer and all the parties involved in the process.
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