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https://girlpowermarketing.com/statistics-purchasing-power-women/
(Source: Consumer Electronics Association, Influence CE Purchases, 2010) 45% of all video game players are women. (Consumer Electronics Association, Influence CE Purchases, 2010, Jamie Dunham, Lipstick Economy) Female gamers 55+ spend more time ongoing gaming than males ages 15 to 24. (Source: Ford Motor Company and Trendwatching.com study, 2013)
https://consumergoods.com/most-powerful-women-cpg
When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating ...
https://www.inc.com/amy-nelson/women-drive-majority-of-consumer-purchasing-its-time-to-meet-their-needs.html
Jul 17, 2019 · Women, on the daily, spend more time than men making economic decisions for their families -- from consumer goods to services. Women hold crucial purchasing power.
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