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https://dl.acm.org/doi/10.1504/IJMC.2011.037953
This study investigated the influence of content relevance and delivery time on Short Message Service (SMS) advertising effect, which was measured in terms of attitude, purchase intention, and involvement. Participants received advertisement text messages at different times of a day and on different days of a week.Author: RauPei-Luen Patrick, ZhangTing, ShangXiaoli, ZhouJia
https://www.researchgate.net/publication/220474702_Content_relevance_and_delivery_time_of_SMS_advertising
Results indicated that higher content relevance is associated with higher attitude and more positive behaviour intention. Also, delivery time will significantly affect the effectiveness of SMS...
https://www.tatango.com/blog/30-sms-advertising-examples/
Dec 16, 2014 · If so, then you’re in luck, as we’ve put together 30 awesome SMS advertising examples all in one place. The SMS advertising examples in this blog post include examples from restaurants, retailers, outlet malls, and many other industries. So without further ado, enjoy these 30 SMS advertising examples.
https://www.callfire.com/blog/2015/08/28/sms-for-b2b-marketing-absolutely
Aug 08, 2018 · SMS keeps you connected to your customers at all times on their preferred device. The average response time for SMS is only 90 seconds , while it takes an average of two days for people to respond to emails. • Fast Delivery: In marketing, time …
https://www.textlocal.com/blog/2017/02/27/why-sms-marketing-is-more-important-now-than-ever/
The power of business SMS To be honest, it doesn’t surprise me that young adults spend an average of five hours a day on their phones. Especially when Google highlighted that 82% of smartphone users turn to their phone to influence a purchase decision and 91% look for ideas while completing a task.
http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2008/jun/top-5-things-to-know-about-sms-advertising/
Jun 28, 2008 · The text message campaigns that perform best are those with a direct and simple call to action. Relevance is paramount -- relevant ads are effective and memorable, especially when inserted into opt-in content. Here are some other tips: Understand the different ways you can target your audience using SMS,...
https://www.verticalrail.com/kb/sms-marketing/
Jan 07, 2019 · SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.
https://www.auburnadvertising.com/articles/86-the-importance-of-consistency-in-social-media-marketing
Keeping your mission, vision, and values in mind when selecting your voice and the content of your posts can help create the balance and consistency needed to market well on social media. Consistent Content. Don’t be scattered in what you share via social media. Show what you know and share what your audience will find relevant to their lives.
https://www.managementstudyguide.com/objectives-importance-of-advertising.htm
Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited. Let us take a look on the main objectives and importance of advertising.
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