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https://www.campaignmonitor.com/resources/knowledge-base/what-is-click-through-rate-how-can-ctr-be-calculated/
Essentially, the click rate is a percentage that tells you how many emails successfully achieved one click from a subscriber. This click tells you if your campaign was engaging enough to entice an action from your audience. Benchmark CTRs vary by industry. For example, emails received in the business...
https://www.campaignmonitor.com/blog/email-marketing/2019/05/making-sense-email-bounce-rates/
May 09, 2019 · For example, the average bounce rate for the retail industry was as low as 0.69% according to original Campaign Monitor research. Advertising and marketing agencies had a higher (but still healthy) bounce rate of 1.29%. While it’s good to know the average bounce rate …
https://www.campaignmonitor.com/blog/email-marketing/2019/03/what-is-a-good-email-click-through-rate-for-2019/
Click-through rates, depending on the industry, can range from 1% to almost 5%. Expect a click-through rate of 2.5%, but shoot for at least 4% as a goal (unless it’s just not feasible for your industry). Pro tip: if you see a company claiming it gets a click-through rate of 10% or more, be suspicious.
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https://www.superoffice.com/blog/measuring-the-effectiveness-of-email-marketing/
Apr 15, 2019 · This metric is the main starting point of your email campaign and is a great metric to monitor the strength of your email list. A high deliverable rate means you ARE reaching your intended audience. A low delivery rate means you need to work on building a healthy subscription list.
https://www.campaignmonitor.com/resources/glossary/email-marketing-benchmarks/
See the Email Marketing Benchmarks Example A non-profit whose average email click through rate is 22% might decide to take action to increase their CTR because they see a report that says the industry average is 25…
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“We've been using Campaign Monitor for a variety of email needs, beyond just traditional email marketing and newsletters, like using automation to nudge people who haven't completed their profiles in the Girlboss professional network. Overall, we've found all …
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