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https://www.mccarthyandking.com/direct-marketing-tutorials/learning-direct-mail-response-rates
The response rate is the simplest, most common form of measuring the results of a direct mail program. The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed. For example:
https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/
Oct 19, 2019 · What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector. Email marketers often ask "how do our campaigns compare"?They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector.
https://yourbusiness.azcentral.com/average-rate-return-direct-mail-campaign-25149.html
What Is the Average Rate of Return on a Direct Mail Campaign?. Direct mail campaigns give you a way to solicit a response from people you hope will buy your products or services. Some companies use direct mail to obtain immediate sales. Others send direct mail …
https://www.themailshark.com/resources/guides/how-to-track-measure-direct-mail/
According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.
http://answers.google.com/answers/threadview?id=168419
Feb 28, 2003 · Standard Mail (Bulk Rate) Disadvantages: Slow Delivery: Standard mail generally takes 4 to 8 business days, in-state. Across the U.S., 10 days to 3 weeks is normal delivery time. Worse yet, there is no guarantee that a portion of the mail will not take longer.
https://www.approvedindex.co.uk/direct-marketing/direct-mail-response-rates
According to the DMA, direct mailing is still the most effective form of direct marketing, with a 4.4% response rate. Compared to email's average response rate of 0.12%, this is a clear indicator of the important of mail marketing. This 4.4% response rate includes direct mail marketing campaigns both to B2B and B2C clients, meaning that ...
https://yourbusiness.azcentral.com/average-success-rate-direct-marketing-21267.html
Direct Mail. Direct mail's average response rates have begun to decline after holding steady since 2003, but it still outperforms other direct response methods. According to a 2012 report issued by the Direct Marketing Association, the average response rate for a direct …
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