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And for the third phase is communicating the value by utilizing the sale force, advertising, sales promotion, and other communication tools to announce and promote the product. Figure 1.0 Value creation and Delivery Sequence Tactical Marketing Strategic Marketing
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4) When a customer places an order at BookBox.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the _____ process. 5) What is the second phase of …
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Value creation and delivery sequence three phases. choosing the value providing the value ... Value exploration—How a company identifies new value opportunities 2. Value creation—How a company efficiently creates more promising new value offerings 3. Value delivery—How a company uses its capabilities and infrastructure to deliver the new
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