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http://www.acrwebsite.org/volumes/7341/volumes/v19/NA-19
Stephen J. Grove and Raymond P. Fisk (1992) ,"The Service Experience As Theater", in NA - Advances in Consumer Research Volume 19, eds. John F. Sherry, Jr. and Brian Sternthal, Provo, UT : Association for Consumer Research, Pages: 455-461.
https://www.researchgate.net/publication/284297425_The_dramaturgy_of_services_exchange_An_analytical_framework_for_services_marketing
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http://www.beehivedramaturgy.com/whatisdramaturgy/
WHAT IS DRAMATURGY? Dramaturgy is an exploration of the world of the play—both the text* itself and how the text engages with the world in which we live. *W e're using the word "text" to mean whatever mode of storytelling is being used—language, movement, etc.
https://en.wikipedia.org/wiki/Dramaturgy
Dramaturgy is the study of dramatic composition and the representation of the main elements of drama on the stage.. The term first appears in the eponymous work Hamburg Dramaturgy (1767–69) by Gotthold Ephraim Lessing.Lessing composed this collection of essays on the principles of drama while working as the world's first dramaturge at the Hamburg National Theatre.
https://www.communicationtheory.org/dramaturgy/
Dramaturgy is a sociological perspective that focuses on the management of everyday life. Erving Goffman is credited as being one of the chief proponents where he compares the human world to a theatre and drew comparisons between humans in everyday life and the actors that played roles on …
https://en.wikipedia.org/wiki/Dramaturgical_perspective
Dramaturgy is a sociological perspective commonly used in microsociological accounts of social interaction in everyday life. The term was first adapted into sociology from the theatre by Erving Goffman, who developed most of the related terminology and ideas in his 1959 book, The Presentation of Self in Everyday Life. Kenneth Burke, whom Goffman would later acknowledge as an influence, had ...
https://www.amazon.com/Process-Dramaturgy-Handbook-Scott-Irelan/dp/1585103322
The Process of Dramaturgy: A Handbook is a guide to dramaturgy for students. Its practical approach is to "committing acts of dramaturgy," and contains exercises, models, and examples of how the dramaturg works to make his or her thoughtful and creative contributions to a theatrical production, from pre-production work through the rehearsal process5/5(4)
https://en.wikipedia.org/wiki/Dramaturge
A dramaturge or dramaturg is a literary adviser or editor in a theatre, opera, or film company who researches, selects, adapts, edits, and interprets scripts, libretti, texts, and printed programmes (or helps others with these tasks), consults authors, and does public relations work. Its modern-day function was originated by the innovations of Gotthold Ephraim Lessing, an 18th-century German ...
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