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The Open Web vs. Walled Gardens Research Report In collaboration with The Harris Poll, OpenX conducted a nationwide study to see how consumers view the open web vs. walled gardens. Download the full report to learn insights into how consumers feel about walled garden + open web advertisements, their openness to paywalls, their willingness to ...
https://hub.packtpub.com/openx-advanced-reports/
Mar 29, 2010 · Campaign delivery report: This advanced report shows the delivery statistics of campaigns for a certain selected period. It also highlights the underperforming campaigns. Advertising analysis report. Now let’s learn how to retrieve one of the most useful analysis reports in OpenX. Time for action – getting advertising analysis reports
https://community.openx.com/s/topic/0TO800000004nutGAA/reporting
Nov 07, 2019 · Hi @Lior Weissbrod (Customer) - unfortunately, you cannot share custom-made report folders with other users. That said, you can schedule the reports you want disseminated among your team members to be delivered into their inboxes at your desired cadence. That's the best way to share reports with your team.
https://www.myccr.com/content/openx-help
Email when a campaign is automatically activated/deactivated: OpenX automatically sends an email alert to the advertiser when a campaign is activated or deactivated. You can untick this checkbox if you do not want to send alerts. Email campaign delivery reports: tick this checkbox if you want to send reports regularly to the advertiser. The ...
https://docs.openx.com/Content/publishers/viewability.html
Viewability reporting. In OpenX, you can now see viewabilityOpenX uses the Media Ratings Council (MRC) definition unless otherwise noted. According to the MRC, display ads are considered viewable if 50% of their pixels are in view for a minimum of one second, two seconds for video. This applies to both desktop and mobile environments.
https://www.openx.com/resources/thought-leadership/2019-consumer-ott-report/
In collaboration with The Harris Poll, OpenX conducted a nationwide study looking at consumer behavior around OTT video. The new study highlights how OTT has moved from a niche category, into the main way consumers of nearly all ages interact with video content today.
https://docs.openx.com/Content/glossary/glossary.html
An OpenX forecasting feature that helps ensure your inventory can fulfill delivery goals and meet campaign An advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals.
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