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http://www.ouyangchen.com/wp-content/uploads/2016/04/budget_smooth_google.pdf
Online Allocation of Display Ads with Smooth Delivery Anand Bhalgat ∗ University of Pennsylvania [email protected] Jon Feldman Google Inc, New York [email protected] Vahab Mirrokni Google Inc, New York [email protected] ABSTRACT Display ads on the Internet are often sold in bundles of thousands
https://dl.acm.org/doi/10.1145/2339530.2339720
Ad serving systems that assign ads to pages on behalf of publishers must satisfy these contracts, but at the same time try to maximize overall quality of placement. This is usually modeled in the literature as an online allocation problem, where contracts are represented by overall delivery constraints over a finite time horizon. However this ...
http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.222.6928
Ad serving systems that assign ads to pages on behalf of publishers must satisfy these contracts, but at the same time try to maximize overall quality of placement. This is usually modeled in the literature as an online allocation problem, where contracts are represented by overall delivery constraints over a …
https://www.researchgate.net/publication/254464198_Online_Allocation_of_Display_Ads_with_Smooth_Delivery
This is a significant improvement over logarithmic or constant-factor approximations for the adversarial variants of the same problems (e.g. factor 1 - 1/e for online ad allocation, and \log m for ...
http://wnzhang.net/share/rtb-papers/throatling-pacing.pdf
proaches do not take into account of the smooth delivery constraint. Another research direction deals with the ad allocation problem. Chen et al. [8] and Bhalgat et al. [4] proposed to perform online ad allocation and solve the optimization problem for all campaigns in the marketplace level. Their
https://www.ijcai.org/Proceedings/2017/0060.pdf
Formulation of the Video-Ad Allocation Problem We formulated the video-ad allocation problem, which ex-tends the so-called ad-auction problem proposed by Mehtaet al. [2007] for traditional display advertising. The ad-auction problem is an online optimization problem of allocating ads to users arriving at sites one-by-one so that the total revenue
https://www.deepdyve.com/lp/association-for-computing-machinery/online-allocation-of-display-ads-with-smooth-delivery-f0jwN03TrF
Aug 12, 2012 · Online Allocation of Display Ads with Smooth Delivery Anand Bhalgat Jon Feldman Google Inc, New York Vahab Mirrokni Google Inc, New York University of Pennsylvania [email protected] [email protected] [email protected] ABSTRACT Display ads on the Internet are often sold in bundles of thousands or millions of impressions over a particular time period, …
http://people.csail.mit.edu/mirrokni/Publications.html
Joint with S. OveisGharan and M. ZadiMoghaddam Symposium on Discrete Algorithms (SODA), 2012. Online Ad Allocation with Smooth Delivery . Joint with A. Balghat and J. Feldman ACM Conference on Knoweledge Discovery and Data Mining (KDD), 2012. Budget Optimization for Online Advertising Campaigns with Carryover Effects
https://patents.justia.com/patent/10402861
Apr 13, 2012 · Justia Patents US Patent for Online allocation of content items with smooth delivery Patent (Patent # 10,402,861) Online allocation of content items with smooth delivery ... Nitish Korula, Vahab S. Mirrokni, Cliff Stein. Online Stochastic Ad Allocation: Efficiency and Fairness, Jan. 27, 2010. J. Feldman, A. Mehta, V. Mirrokni, and S ...
http://www.lorentzcenter.nl/lc/web/2014/663/presentations/Mirrokni.pdf
DoubleClick display ad serving system, delivering billions of ads per day. I Smooth Delivery of Display Ads (Bhalgat, Feldman, M. - KDD) I Model this with multiple nested capacity constraints. I Whole-page Ad Allocation (Korula, M., Yan - EC) I Assign multiple ads with con guration constraints. I Display Ad Allocation with Ad Exchange (Balseiro ...
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