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https://www.businessinsider.com/netflix-viewing-compared-to-average-tv-viewing-nielsen-chart-2019-3#:~:text=Two%20hours%20is%20about%20how%20much%20time%20US,of%20three%20hours%20and%2041%20minutes%20a%20day.
https://www.tvtechnology.com/news/nielsen-streaming-made-up-quarter-of-tv-viewing-in-q2-2020
Viewers spent 3 hours and 43 minutes per day watching live TV in Q1 2020, down from 3 hours 53 minutes over the same time in 2019 and down …
https://www.cnbc.com/2021/06/17/nielsen-streaming-makes-up-only-26percent-of-time-spent-in-front-of-tv.html
Streaming accounts for 26% of all time spent on TV, according to new data from Nielsen. Network and cable TV still hold strong, accounting for 64% of time spent. Still, streaming is gaining ...
https://www.nielsen.com/us/en/insights/article/2021/drama-and-sports-bolster-broadcast-viewing-in-october-according-to-the-gauge/
The linear TV sources (Broadcast and Cable), as well as total usage are based on viewing from Nielsen’s overall TV panel. All the data is based on a specific time period for each viewing source. The data, representing a 5 week month, includes a combination of Live+7 for weeks 1 – 4 in the data time period and Live+3 for week 5.
https://www.nielsen.com/us/en/insights/article/2021/tracking-the-evolution-of-global-tv-viewing/
Tracking the Evolution of Global TV Viewing. As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago. Just as it has in the U.S., the market where Netflix was born, connected TV (CTV) adoption and streaming ...
https://www.nielsen.com/us/en/insights/article/2018/time-flies-us-adults-now-spend-nearly-half-a-day-interacting-with-media/
According to the first-quarter 2018 Nielsen Total Audience Report, nearly half an adults’ day is dedicated to consuming this content. In fact, American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media. Behind this surge are the growing use of new platforms, as well as the younger, multicultural generations who …
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