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https://mediakix.com/blog/top-10-tv-advertising-statistics-showing-decline/
Below are the top statistics marketers need to know about TV’s decline: 1. Mobile ad spending is projected to pass TV in 2018. 2. The 2018 digital ad market is larger than the TV advertising market by $30 billion. 3. Traditional TV viewing has dropped by 10 hours per week for 18-24-year-olds since 2011.
https://www.socialmediatoday.com/news/people-are-now-spending-more-time-on-smartphones-than-they-are-watching-tv/556405/
As per the report: "The average US adult will spend 3 hours, 43 minutes (referenced as 3:43) on mobile devices in 2019, just above the 3:35 spent on TV. Of time spent on mobile, US consumers will spend 2:55 on smartphones, a 9-minute increase from last year. In 2018, mobile time spent was 3:35, with TV time spent at 3:44."
https://www.emarketer.com/content/in-two-years-users-in-canada-will-spend-more-time-with-mobile-than-tv
Time spent with mobile among internet users now accounts for almost 3 hours daily in Canada. By 2020, mobile time spent will exceed TV. For advertisers, the emergence of mobile devices as dominant media consumption tools is leading to mobile-first marketing and sometimes mobile-only media buying.
https://pandologic.com/publishers/broadcast-media/4-reasons-television-marketing-still-works-audience-engagement/
In contrast, seeing ads in mobile apps only persuaded 2% to take action, and seeing a product referred to on Twitter only drove 1% to seek out that product. Advertising on television still has a huge impact on the public. It attracts a large audience that watches an average of four hours of TV every day.
https://www.businessofapps.com/ads/
Today app and mobile advertising companies present the bulk of the digital advertising market. According to Nielsen report for Q1, 2019, out of 11 hours and 27 minutes per day connected to media Americans spent 3 hours and 1 minutes with mobile apps or web on their smartphones (up from 2 hours and 22 minutes in 2018).
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