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https://www.emarketer.com/content/mobile-soon-to-pass-tv-in-time-spent
Jun 19, 2018 · In 2018, adults will still dedicate more time per day to TV—nearly 3 hours, 50 minutes—than to any other medium, but TV time is shrinking, down from 4 hours, 37 minutes in 2012. Mobile time will increase to 3 hours, 35 minutes in 2018, and by 2019 mobile will be the new leader in time spent, with 3 hours, 43 minutes of engagement vs. TV’s 3 hours, 42 minutes.Author: Emarketer Editors
https://www.pandologic.com/publishers/broadcast-media/4-reasons-television-marketing-still-works-audience-engagement/
Apr 04, 2014 · In contrast, seeing ads in mobile apps only persuaded 2% to take action, and seeing a product referred to on Twitter only drove 1% to seek out that product. Advertising on television still has a huge impact on the public. It attracts a large audience that watches an average of four hours of TV …Estimated Reading Time: 5 mins
https://www.socialmediatoday.com/news/people-are-now-spending-more-time-on-smartphones-than-they-are-watching-tv/556405/
Jun 07, 2019 · "The average US adult will spend 3 hours, 43 minutes (referenced as 3:43) on mobile devices in 2019, just above the 3:35 spent on TV. Of time spent on mobile, US consumers will spend 2:55 on smartphones, a 9-minute increase from last year. In …
https://mediakix.com/blog/top-10-tv-advertising-statistics-showing-decline/
Oct 25, 2016 · Below are the top statistics marketers need to know about TV’s decline: 1. Mobile ad spending is projected to pass TV in 2018. 2. The 2018 digital ad market is larger than the TV advertising market by $30 billion. 3. Traditional TV viewing has dropped by 10 hours …Estimated Reading Time: 8 mins
https://instapage.com/blog/mobile-ad-platforms
Aug 21, 2018 · With people spending over 5 hours per day on their smartphone, delivering ads via mobile ad platforms is a huge opportunity for companies to market their brand.. But what type of ads can you deliver? There are numerous ad types, but the most popular ones include: Google search ads; …Estimated Reading Time: 7 mins
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