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http://rapidintellect.com/AEQweb/t5350z3.pdf
Essentials of a Public Library Marketing Plan Marwin Britto, University of Saskatchewan, Canada Marwin Britto, Ph.D., is a Librarian IV and the Associate Dean of the University Library. ... led to an unprecedented reduction in public libraries’ services, hours and an increasing rate of library closures across the country (American Library ...
https://bluesyemre.files.wordpress.com/2019/05/marketing-academic-library-resources-and-services.pdf
services at Mount Saint Mary College in Newburgh, NY, where she enjoys working with the students, faculty, and staff in all aspects relating to access services, marketing, and outreach with regard to the library. Jen also serves as the past co-convener of the ACRL Library Marketing & Outreach Interest Group.
https://www.webjunction.org/content/dam/WebJunction/Documents/webJunction/Role-Marketing-Rural-Libraries.pdf
Marketing involves defining a target audience, anticipating their needs, and planning specific strategies that will make them value particular library services, so that they will want to "consume" and support them. The "exchange" part of the marketing process consists of continued taxpayer support in exchange for the valued products or services.
https://www.edx.org/course/public-library-marketing-and-public-relations
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
https://www.sciencedirect.com/topics/social-sciences/library-marketing
Marketing is the link between the library user’s needs and its resources and services; as a library marketer, you create that link. Your skills will help connect the library to its users, who know that they can get information many other ways without even coming to the library building or interacting with a librarian.
https://www.sciencedirect.com/science/article/pii/S1877042814031012
This paper enumerates the concept of library promotion and marketing of library services. Academic libraries are having all type of collections. To promote the collection in use it is necessary to market library products. This paper suggests practical solutions, ways and means of marketing the library services. © 2014 The Authors.
https://www.angloinfo.com/hcmc/directory/hcmc-libraries-book-exchanges-246
The biggest library in Ho Chi Minh City with more than 500,000 books and 100,0000 magazines offering professional services such as loan services, computer centre and reading rooms. 69 Ly Tu Trong St., Dist. 1, Ho Chi Minh City
https://blog.oclc.org/next/a-fresh-look-at-public-library-marketing/
Mary Getchell, Marketing and Communications Director at Pierce County Library System, is a good example of just how careful some libraries are about maximizing marketing budgets. Her team utilizes a carefully culled mix of earned, owned, and paid media for efforts that cover 18 primary locations.
https://www.fitnyc.edu/academics/library/index.php
All Types of Resources. The vast array of materials at the Gladys Marcus Library—plus resources available through interlibrary loan—will allow you to dig deep into what you’re studying. If you’re not sure where to begin, we can point you in the right direction.
https://thirdiron.com/marketing-tools-for-libraries/
BrowZine is a great new service that allows you to discover, browse and read the library’s top scholarly journals, in a fast and easy to use system at browzine.com! Find similar journals available from your library to give you ideas for new paper topics, places to publish or to just raise your awareness of what is being discussed in your field.
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