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https://exponea.com/blog/customer-data-platform/
Dec 12, 2020 · A Customer Data Platform is a system that ingests, consolidates and normalizes customer data from multiple online and offline sources, regardless of the data’s structure or identifier (email, cookie, etc). The data is centralized, wrangled and enriched so other systems (usually 3rd party tools) can understand and utilize them for custom ...Estimated Reading Time: 8 mins
https://segment.com/customer-data-platform/
A customer data platform should empower every team to drive action or insights. Executives. Engineering. 01 Make data-driven. decisions Use customer insights to fuel better outcomes. 02 Personalize. user experiences Tailor customer journeys to maximize value. 03 Accelerate. time to …
https://www.bounteous.com/services/customer-data-platforms/
With a Customer Data Platform (CDP), companies have the ability to aggregate and organize customer data across touchpoints to collect and structure real-time data into individual, centralized customer profiles. Data science and machine learning enhance this customer data to help companies understand, acquire, and engage with the right customers ...
https://xtremepush.com/customer-data-platforms/
Customer Data Platforms are sophisticated repositories and sorting-houses for multiple data sources. A CDP takes data in, organises it, and prepares it for analysis and actioning. The result is a comprehensive, accessible and actionable record of your customers’ online and offline interactions at an individual level, that can then be used to ...
https://piwik.pro/blog/customer-data-platform-work/
Dec 19, 2017 · “A customer data platform (CDP) is an integrated customer database managed by marketers that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive customer experience”.Estimated Reading Time: 6 mins
https://www.cdpinstitute.org/
Sep 13, 2021 · The Customer Data Platform Institute was founded in 2016 by David Raab, who defined the term ‘Customer Data Platform’ in 2013 as distinct from CRM database technology. It is an independent forum for CDP companies and users.
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