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https://en.wikipedia.org/wiki/Cross-platform
Cross-platform or multi-platform is a term that can also apply to video games released on a range of video game consoles, specialized computers dedicated to the task of playing games. Examples of cross-platform video games include: Miner 2049er, Tomb Raider: Legend, FIFA (video game series), NHL Series and Minecraft.
https://www.marketsandmarkets.com/PressReleases/mobile-advertising.asp
The report "Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020", defines and segments the cross-platform and mobile advertising market into various sub-segments with in-depth analysis and forecasting of revenues.
https://en.wikipedia.org/wiki/Content_delivery_platform
A content delivery platform (CDP) is a software as a service (SaaS) content service, similar to a content management system (CMS), that utilizes embedded software code to deliver web content.Instead of the installation of software on client servers, a CDP feeds content through embedded code snippets, typically via JavaScript widget, Flash widget or server-side Ajax.
https://blog.hootsuite.com/cross-platform-campaign/
Nov 26, 2018 · How to run a cross-platform social media campaign Why you can’t just post the same message across networks. While you may have read the title of this post and said “Easy! Just copy and paste the same content to all my different networks,” it’s my civic duty to tell you that you’re misguided.
https://www.contentful.com/use-case/digital-delivery-platform/
Ship faster with a digital delivery platform that pulls your people, processes and technology together into an efficient digital delivery pipeline. Case study Learn how TELUS accelerated speed to market by transitioning to a microservice-based digital content delivery platform.
https://blogs.oracle.com/marketingcloud/5-examples-of-brands-using-cross-channel-tactics-to-drive-real-results
Cross-channel marketing success comes from consistency, interactive elements, and diverse content delivery systems. While everything digital rocks when it comes to marketing, these success stories also include in-store and traditional marketing tactics that extend the power of cross-marketing and touch customers and prospects in every way possible.
Content Delivery vs Content Management. Content delivery is a specialized function that warrants it’s own platform. You have come to the right place if you are looking for a platform that can deliver content to your end users with utmost efficiency and security while keeping the costs down.
http://www.econtentmag.com/Articles/Resources/Defining-EContent/What-is-Content-Delivery-79585.htm
Dec 21, 2011 · Don't throw all of your content delivery eggs in one basket. A 2011 industry report from Davencroft, a company that provides market research and strategic analysis for digital media, found that multi-platform content delivery has become a dominant trend in 2011. This means that choosing just one form of content delivery doesn't cut it anymore.
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