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https://www.wisdomjobs.com/e-university/principles-of-service-marketing-management-tutorial-310/identifying-and-classifying-supplementary-services-10448.html
but almost all of them can be classified into one of the following eight clusters. We have listed them as either facilitating supplementary services, which aid in the use of the core product or are required for service delivery, or enhancing supplementary services, which add extra value for customers. >Facilitating Services > Enhancing Services
https://quizlet.com/86562757/chap-4-mkt202-flash-cards/
3. _____ augment the core product, both facilitating its use and enhancing its value and appeal. a. Core products b. Supplementary services c. Delivery processes d. Sustaining processes e. …
http://www00.unibg.it/dati/corsi/37030/60993-MKTG_2013_011%20SM_Product.pdf
Core Product central component that supplies the principal, problem-solving benefits customers seek! Supplementary Services augments the core product, facilitating its use and enhancing its value and appeal! Delivery Processes used to deliver both the core …
https://quizlet.com/191508557/chapter-4-developing-service-products-core-and-supplementary-elements-flash-cards/
Core product Supplementary services Delivery processes. Core Product. ... Delivery Processes. Used to deliver both the core product and each to the supplementary services. Two types of supplementary services. Facilitating: either needed for service delivery, or help in the use of the core product Enhancing: add extra value to the customer ...
https://www.ukessays.com/essays/marketing/exploring-services-and-core-product-and-supplementary-services.php
Core Product and Supplementary Services. A service consists with two product element to perform it function. The two product elements are core product and supplementary services. Core product is the core set of benefits and solutions delivered to customer while the supplementary services are service-related activities that surround the core ...
https://deden08m.files.wordpress.com/2013/02/chapter-4-developing-service-concepts1.pdf
Core Product Central component that supplies the principal, problem-solving benefits customers seek Supplementary Services Augment the core product, facilitating its use and enhancing its value and appeal Delivery Processes Used to deliver both the core product and …
https://www.slideshare.net/prithvighag/developing-service-concepts
Jul 18, 2013 · SUMMARY : DEVELOPING SERVICE CONCEPTS Planning and creating services involve: Augmenting core product Designing core product, supplementary services, and delivery process Documenting delivery sequence over time with flowcharts Gaining insights from flowcharting Flower of service includes core product and two types of supplementary services ...
https://richaprof.blogspot.com/2015/10/sm-session5-service-product.html
Service products are designed keeping in mind these tangible and intangible elements. The basic decision is to identify the core service and then augment it with number of supplementary service. Since the service product is mostly service delivery, the process of delivery completes both core and supplementary services.
https://quizplus.com/quiz/2995-quiz-4-developing-service-products-core-and-supplementary-elements
_____ supply the central, problem-solving benefit that customers seek. A)Core products B)Supplementary services C)Delivery processes D)Sustaining processes E)Conditional services. Free. Multiple Choice . A. Q 3 ... Explain how the core product and supplementary services are integrated in the context of an overnight hotel stay. Essay
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