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https://www.entrepreneur.com/article/227390
Nov 17, 2013 · They should get a rough prototype together first. One insider tip: Make sure you get at least 20 percent of the campaign pre-funded before it goes live; 81 percent of campaigns that have a head start are successful. Crowdfunded campaigns also are a good way to get some market intelligence.Author: Christina Le Beau
https://www.creativemechanisms.com/blog/idea_prototype-design_injection-mold_assembly_distribution
Typically you’ll work with a marketing agency on the branding and promotional side of the product launch. For sales, you’ll need to distribute via e-commerce or through a variety of different relationships with retailers and/or direct sales people. We’ve shown that it’s not necessarily a cakewalk to bring a concept from idea to reality.
https://courses.lumenlearning.com/wmopen-introbusiness/chapter/the-role-of-customers-in-marketing/
It certainly is a natural outgrowth of the marketing concept, which orients entire organizations around understanding and addressing customer needs. But only in recent decades has technology made it possible for companies to capture and utilize information about their customers to such a great extent and in such meaningful ways.
https://oxidian.ch/en/the-five-marketing-concepts-explained/
The 'marketing concept' proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. This concept originated from Adam Smith's book The Wealth of Nations ,...
http://www.creativeguerrillamarketing.com/guerrilla-marketing/21-kick-ass-offline-marketing-ideas/
21. Guerilla Marketing. The definition of Guerilla Marketing is when people can’t be sure whether it’s marketing or not. For instance, organising a Flash Mob of dancers or zombies in a city centre, organising a street festival, or a themed tour of your local area,or temporary graffiti and street art.
https://quizlet.com/343421192/r-marketing-chapter-9-flash-cards/
A. the intermediaries (wholesalers, distributors, and retailers) through which the flow of products travels. B. the planning, implementation, and control of the flow of goods, services and information between the point of origin and the final customer. C.
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