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http://www.cs.cmu.edu/~dongsuh/paper/sys025-khanAemb.pdf
CAMEO is predicated on the belief that mobile adver-tising can become signi cantly more consumer-friendly by tacking the following problems associated with today’s ad-vertisement delivery framework. High Overheads of Advertisement Delivery: Mobile applications presently engage in …
https://www.researchgate.net/publication/239918424_CAMEO_A_Middleware_for_Mobile_Advertisement_Delivery
CAMEO’s mobile advertising-related middleware aims to a) reduce the bandwidth and energy overheads of fetc hing and displaying advertisemen ts from individual ANs, and b)
https://dl.acm.org/doi/10.1145/2462456.2464436
To this end, we present the design and implementation of CAMEO, a new framework for mobile advertising that 1) employs intelligent and proactive retrieval of advertisements, using context prediction, to significantly reduce the bandwidth and energy overheads of advertising, and 2) provides a negotiation protocol and framework that empowers applications to subsidize their data traffic costs by ``bartering'' their advertisement rights for access bandwidth from mobile ISPs.
https://www.academia.edu/4122349/CAMEO_A_Middleware_for_Mobile_Advertisement_Delivery
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http://core.ac.uk/display/13250385
To this end, we present the design and implementation of CAMEO, a new framework for mobile advertising that 1) employs intelligent and proactive retrieval of advertisements, using context prediction, to significantly reduce the bandwidth and energy overheads of advertising, and 2) provides a negotiation protocol and framework that empowers applications to subsidize their data traffic costs by \u22bartering\u22 their advertisement rights for access bandwidth from mobile ISPs.
https://www.deepdyve.com/lp/association-for-computing-machinery/cameo-a-middleware-for-mobile-advertisement-delivery-d2yhx8zsX7
Jun 26, 2013 · Read "CAMEO: a middleware for mobile advertisement delivery" on DeepDyve, the largest online rental service for scholarly research with …
https://ink.library.smu.edu.sg/sis_research/1824/
To this end, we present the design and implementation of CAMEO, a new framework for mobile advertising that 1) employs intelligent and proactive retrieval of advertisements, using context prediction, to significantly reduce the bandwidth and energy overheads of advertising, and 2) provides a negotiation protocol and framework that empowers applications to subsidize their data traffic costs by "bartering" their advertisement rights for access bandwidth from mobile ISPs.Author: Azeem J. Khan, Kasthuri Jayarajah, Dongsu Han, Archan Misra, Rajesh Balan, Srinivasan Seshan
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