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https://www.prnewswire.com/news-releases/arbys-smokes-world-record-celebrates-brisket-with-13-hour-long-commercial-260586991.html#:~:text=The%20Smokehouse%20Brisket%20sandwich%2C%20Arby%27s%20featured%20limited-time%20offer,brisket%20smoking%20in%20a%20smoker%20for%2013%20hours.
https://www.inc.com/abigail-tracy/arbys-13-hour-smoked-brisket-marketing-campaign.html
According to The New York Times, the 13-hour brisket initiative will cost Arby's an estimated $250,000. The big price tag begs the question of whether the …
https://www.youtube.com/watch?v=tXeQV1Nqbx4
Arby's made a 13-hour world-record setting commercial for our 13-hour-smoked brisket. The meat will hypnotize you. #13hourbrisket
https://www.eater.com/2014/5/27/6217865/arbys-airs-a-13-hour-commercial-of-brisket-cooking
To promote its Smokehouse Brisket Sandwich, Arby's filmed a brisket being smoked for 13 hours and aired it as an uncut commercial with no dialogue over …
https://www.foodbeast.com/news/arbys-new-smokehouse-brisket-sandwich-is-srs-bzns/
Take Arby’s new Smokehouse Brisket Sandwich for instance. Featuring Gouda cheese, crispy onions, BBQ sauce and mayonnaise and sliced beef …
https://adage.com/creativity/work/13-hour-brisket/35790
At 13 hours, it's the longest ad ever made, and there IS kind of a point to it; it demonstrates that Arby's brisket is, um, smoked for 13 hours.
https://waww.arbys.com/our-menu/signature/smokehouse-brisket
We set out to make a sandwich with layers of smoky flavor, and this is the result. Our brisket is smoked for at least 13 hours in a pit smoker. We top that delicious smoked beef with smoked gouda, crispy onions, mayo and BBQ sauce and serve it all on an artisan-style roll. Nutritional Info. Build A Meal. Nutrition Information.
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